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The RED ZONE - Selecting Outside Firms
June 11, 2007
CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first? If you really think about it, it is probably the client, not the law firm. How often have you been asked to: * “take a table.” * Provide a silent auction item. * Sponsor a golf hole in a charity tournament? * Offer a summer associate position to a client's daughter? * Donate to the client's law school fund drive?Corporate clients believe this is a fair trade when giving your firm significant business. And as long as the requests are reasonable, they'll keep asking you. But wait a minute; aren't these the same things you want to ask your client? Our next installment will begin to discuss what your corporate clients will appreciate.
CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first? If you really think about it, it is probably the client, not the law firm. How often have you been asked to: * “take a table.” * Provide a silent auction item. * Sponsor a golf hole in a charity tournament? * Offer a summer associate position to a client's daughter? * Donate to the client's law school fund drive?Corporate clients believe this is a fair trade when giving your firm significant business. And as long as the requests are reasonable, they'll keep asking you. But wait a minute; aren't these the same things you want to ask your client? Our next installment will begin to discuss what your corporate clients will appreciate.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.