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The RED ZONE - Selecting Outside Firms
June 11, 2007
CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first? If you really think about it, it is probably the client, not the law firm. How often have you been asked to: * “take a table.” * Provide a silent auction item. * Sponsor a golf hole in a charity tournament? * Offer a summer associate position to a client's daughter? * Donate to the client's law school fund drive?Corporate clients believe this is a fair trade when giving your firm significant business. And as long as the requests are reasonable, they'll keep asking you. But wait a minute; aren't these the same things you want to ask your client? Our next installment will begin to discuss what your corporate clients will appreciate.
CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first? If you really think about it, it is probably the client, not the law firm. How often have you been asked to: * “take a table.” * Provide a silent auction item. * Sponsor a golf hole in a charity tournament? * Offer a summer associate position to a client's daughter? * Donate to the client's law school fund drive?Corporate clients believe this is a fair trade when giving your firm significant business. And as long as the requests are reasonable, they'll keep asking you. But wait a minute; aren't these the same things you want to ask your client? Our next installment will begin to discuss what your corporate clients will appreciate.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.