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Who Cares About Japan?

By Andrew Carter, Suzue Fujimori and Mark Rollins
July 31, 2007

Part Two of a Three-Part Series

Part One of this series examined several significant changes to both Japanese and U.S. IP-related laws and regulations that have helped empower Japanese firms to effectively utilize IP. This second installment discusses corporate strategies Japanese firms are starting to employ to capitalize on their intellectual capital.

In the past, Japanese firms heavily relied on a defensive approach; specifically, they developed technology and managed their IP portfolios to exclude others from the market. Today, however, they are beginning to focus their efforts in monetizing their IP through strategies such as patent pooling, IP trusts, focused IP inventory management, exploiting IP foreign services, and integrating IP into their high-level corporate strategies through a Chief IP Officer. Each of these is examined in turn.

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