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Movers & Shakers

By ALM Staff | Law Journal Newsletters |
August 31, 2007

Jeff Moody has been named the new executive director and CEO of The Subway Franchisee Advertising Fund Trust ('SFAFT'), while SFAFT continues to try to resolve a lawsuit it filed in June 2006 against Doctor's Associates Inc. ('DAI'), the franchisor of Subway. SFAFT filed the lawsuit in Ansonia-New Haven Superior Court in Connecticut to block Subway CEO Fred DeLuca and DAI from allegedly violating the terms of the SFAFT Trust Agreement by 'improperly attempting to usurp control of the national advertising program from the franchisee-elected Trustees, to whom DAI gave complete stewardship of the program in the 1990 Trust Agreement,' according to a press statement at the time.

'Now we're just sitting back, letting the court figure it out,' said SFAFT spokesman Mack Bridenbaker. 'SFAFT and Subway are working together ' our current advertising programs to support the franchises are continuing ' and we expect Jeff Moody to strengthen that relationship.'

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