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Technology in Marketing: How to Improve an Internet Search Result

By Tracey R. Rich

The Internet is a powerful tool for research, containing information about law, business, government, science, medicine and many other things. There is a Web site for just about anything anyone would want to know. Unfortunately, with the proliferation of Web sites today, any search may return hundreds of results, many of which are not relevant, and many of which are not reliable.

This column discusses some advanced search techniques in Google that can improve the relevance of search results. It will also examine ways to determine the reliability of a Web site.

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