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Bluecasting or Bluespamming?
Bluetooth, the moniker of the popular wireless technology, is named after a 'Viking' king famous for having united several Scandinavian countries, at least temporarily. Bluetooth, however, was not a Viking in the popular sense ' he used cunning more often than violence to achieve his objectives.
It is perhaps appropriate, then, and certainly no surprise that marketers ' e-commerce firms and their marketing reps and agents among them ' have begun using Bluetooth technologies to do some 'Viking' of their own. Bluetooth Marketing ' also called Bluespamming ' uses Bluetooth technology to reach nearby potential consumers and offer them coupons, downloads, and other product or service information. Some business benefits of using Bluetooth are obvious. It is:
- Cheap;
- Site-specific; and
- Potentially highly entertaining.
But at the same time, consumers might view such marketing as intrusive and an invasion of privacy ' Bluespamming, in effect. After all, a person receiving an unsolicited message on his or her cell phone, for instance ' a gadget, but one with which many users have an intimate reliance and link ' can be an annoyance, or seem like a violation of personal space.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.