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Media & Communications Corner

By Vivian Hood

Founded in 1792, the same year that George Washington was reelected president, Cadwalader, Wickersham & Taft LLP is one of the oldest law firms in the United States. The firm's presence in New York, London, Charlotte, Washington, DC, and Beijing provides strategic advantages in these major financial and governmental centers. Directing the firm's worldwide marketing and communications effort is Claudia M. Freeman, a former practicing corporate and banking attorney with 12 years of legal marketing experience. Her law-firm background helps her understand Cadwalader's complex financial practice, enabling her to understand the key issues that affect clients and to work with the attorneys to communicate their capabilities more effectively.

The Marketing Department consists of 21 professionals dedicated to marketing and communications: the majority are based in New York, three are based in the UK and administrative personnel provide additional assistance in Washington, DC, Charlotte, NC, and Beijing. Freeman explains that the New York- and London-based Media Relations Coordinators are responsible for managing relationships with writers, reporters, editors, and producers, responding to press inquiries, working with the firm's outside public relations agency, drafting press releases, monitoring news hits, preparing press reports, managing the firm's by-lined articles program, and otherwise coordinating any media efforts. Freeman herself works very closely with the Coordinators, as well as with outside agencies, in developing messaging and strategy.

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