Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmLJN NewslettersNewsSections

The Third Annual MLF 50: The Top 50 Law Firms in Marketing and Communications

By Elizabeth Anne 'Betiayn' Tursi
October 31, 2007

To see the full MLF 50 list, click here.

This was a different kind of a year in law firm marketing and communications. Frankly speaking, many firms were doing a lot less visually, but a lot more in actually developing new business and nurturing existing business through the creation of client service programs, utilization of technology, sales initiatives ' yes, the 's' word figures into some of the programs' successes ' and outreach. The marketing and communications strategies were well thought-out and implemented in a way that assured management that there was indeed a return on investment. The firms that made this year's list achieved their rankings based on how they 'measured up' in terms of satisfying the criteria. In addition, one other factor played into the decision-making process. The firm's revenue was taken into consideration. Revenue is one of the ways to measure a successful marketing and communications program. I'll give you the benefit of the doubt for years one and two because I know for a fact that it takes time to build a program, but if your revenues move down measurably on the AmLaw 100/200 chart, something isn't clicking.

This premium content is locked for LJN Newsletters subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Compliance Officers: Recent Regulatory Guidance and Enforcement Actions and Mitigating the Risk of Personal Liability Image

This article explores legal developments over the past year that may impact compliance officer personal liability.