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Online Sweepstakes And Contests As Promotional Devices

By Alan L. Friel
November 26, 2007

Online sweepstakes and contests are well known devices that traditional and e-commerce firms and related operations frequently use to promote their products and services.

Barry Diller's InteractiveCorp, for instance, relaunched its www.iwon.com site in September with the promise of $1 million in annual sweepstakes prizes and prizes of $10,000 per weekday. That Web site alone is reported to have awarded more than $70 million in promotional cash and prizes since its 1999 debut.

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