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Petroleum Marketers Act Does Not Allow Franchisor to Force Franchisee to Re-Brand
In September 2007, the U.S. District Court for the Eastern District of Pennsylvania found that the implied terms of an ambiguous franchise agreement caused the agreement to terminate when an unanticipated contingency occurred that excluded all products from the scope of the agreement. The court held that because the essence of the agreement was the sale of petroleum products from the wholesaler to the service station operator, when the wholesaler discontinued delivery of the original brand of products contemplated by the agreement and offered to substitute another brand, but the service station operator objected to the substitution ' both of which actions were explicitly permitted by the unambiguous terms of the agreement ' the agreement terminated due to an unstated, but implied contingency being triggered. Getty Petroleum Mktg, Inc. v. Shipley Fuels Mktg, LLC, 2 Bus. Franch. Guide (CCH) '13,729 (E. D. Pa. Sept. 27, 2007).
The case involved a 'Distributor PMPA Motor Fuels Franchise Agreement' entered into on Dec. 30, 1994. The plaintiff, Getty Petroleum Marketing, Inc. ('Getty'), had acquired the rights of the franchisor party under the agreement through a series of assignments that originated from the Federal Trade Commission's investigation of the proposed merger of Exxon Corporation and Mobil Oil Corporation ('Mobil'), the original franchisor party. During that investigation, Mobil had agreed to divest itself of certain assets in Pennsylvania and Maryland, including its rights in the franchise agreement at issue in this case. Mobil assigned its interest in the agreement to TOSCO Corporation, which later merged with ConocoPhillips Company. In 2004, ConocoPhillips assigned its interest in the agreement to Getty, as part of a larger transaction in which Getty purchased certain Mobil-branded assets from ConocoPhillips, including franchise and supply contracts for more than 700 retail outlets in New Jersey and Pennsylvania. Getty's plan was to re-brand the retail outlets with the LUKOIL brand owned by its parent company, LUKOIL Oil Company.
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