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Creating Positive Visibility Within Your Organization

By Jane DiRenzo Pigott
January 31, 2008

Positive visibility within your organization is a material factor in promotion potential. Conversely, 'invisibility' with decision makers creates a self-fulfilling prophecy when they are making difficult promotion and leadership decisions. As you become more senior in an organization, the quality of your professional network becomes a more significant factor in determining success than your substantive skills. Consequently, your career game plan should include strategic avenues for creating positive visibility within your organization.

Why does positive visibility have such a material positive impact? Law firms utilize a 'partner grapevine' as a valid communications vehicle. As law firms get larger and more geographically dispersed, the grapevine serves a key role in determining the 'view' of partners not only with regard to your substantive performance, but also with regard to your leadership skills. Visibility activities within the firm provide important additional opportunities for people to form a positive view as to your skills, interpersonal abilities, and judgment. In addition, creating visibility for yourself within your organization outside of your official job responsibilities increases the number of people who have dealt with you directly and gives you an opportunity to develop a reputation across practice areas and offices.

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