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Generational Differences: Not the Only Issue

By Paula Campbell
January 31, 2008

One can scarcely pick up any industry publication and not see 'Working Cohesively Across Generations' as a front-page item. As a member of the Boomer generation, parent of an X'er, a person who for years has interfaced with Ys as a mentor, and who frequently donates charitable time to Traditionalists, the question 'So what?' presses during my contemplative times. How have we become so focused on whom we hire, promote, and retain, and in the process, lost sight of the needs of the clients we serve or solicit?

Sending Mixed Messages

Before your firm redecorates with metal bead-chain drapes, installs a barista station in reception, or equips all new attorneys with balance ball chairs, consider the consequences of generational pandering on the real work expected from existing institutional clients. Firms that entice new lawyers with internships and summer programs that are filled with dinner catamaran cruises, wally-ball game nights, or tours of a client's surf gear distribution center, rather than honest dialogues about personally motivating law practices and opportunities for community pro bono initiatives, get exactly what they ask for ' narrowly focused, self-serving, short-timers.

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