LAWYER BUSINESS DEVELOPMENT continues the discussion of what in-house counsel expect from outside counsel during the “courting” period. I have had outside counsel tell me they were surprised by the wide range of questions they were asked during a marketing presentation.
Lawyer Business Development
LAWYER BUSINESS DEVELOPMENT continues the discussion of what in-house counsel expect from outside counsel during the "courting" period. I have had outside counsel tell me they were surprised by the wide range of questions they were asked during a marketing presentation. And I've also heard from in-house counsel that they were surprised at how little information the presenters really had. Pre-client meeting preparation is critical to winning a new engagement, even from a current or recent…
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