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Practice Building Skills: Networking to Grow Your Practice

By Chuck and Evan Polin

'Networking is the process of building and maintaining relationships. Networking isn't sales and sales isn't networking. It's a lifestyle, not a work style. The best networkers don't know that they're networking because for them it is a way of life.' ' Susan RoAne

Unless you already have a well-established book of business, networking is an important business development activity. If you succeed in your networking, it enables you to build a name and it can help you stand out from your competition. If you become a good networker, you will develop a reputation as a center of influence and you will be the beneficiary of many referrals and introductions. If you don't focus on improving your networking skills and networking behavior, it will become a tedious and uncomfortable business development behavior that will lead to failure and frustration in the business development part of your practice.

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