FTC Staff Proposal Raises the Bar for Behavioral Advertising

On Dec. 20, FTC staff released for public comment proposed online behavioral-advertising privacy principles in an effort to guide self-regulation of this nascent industry. The release of these Principles followed a two-day Town Hall meeting the FTC held late last year on behavioral advertising, which itself followed the FTC's Tech-Ade Workshop in 2006.

27 minute read February 29, 2008 at 07:45 AM
By
D. Reed Freeman, JR.
FTC Staff Proposal Raises the Bar for Behavioral Advertising
On Dec. 20, the Federal Trade Commission ('FTC') staff released for public comment proposed online behavioral-advertising privacy principles ('Principles') in an effort to guide self-regulation of this nascent industry (see, FTC, Press Release, 'FTC Staff Proposes Online Behavioral Advertising Privacy Principles,' at www.ftc.gov/opa/2007/12/principles.shtm).

The release of these Principles followed a two-day Town Hall meeting the FTC held late last year on behavioral advertising, which itself followed the FTC's Tech-Ade Workshop in 2006.

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