Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Comment
The question has been asked what my motivation was in writing the most recent Op Ed about the state of law firm marketing. Simply stated, it was written to deliver a wake-up call ' so that law firm marketing does not devolve into a back room staff function but assumes it rightful role at the management table.
I received many e-mails and personal phone calls (mostly from current in-house marketers at AmLaw 100 and Second Hundred Firms) applauding the Op Ed. I know the content of the piece was difficult for some to swallow. All I can tell you is that if you find yourself asking, 'Am I doing what I know I ought to be doing or am I doing what I am told to do by partners who have no marketing skills and am totally frustrated by it all?' ' I share your frustration. No one believes in marketing as much as I do, but not marketing as an administrative function, but as a profession ' a profession that needs to elevate itself and be recognized within a law firm as a valuable and necessary resource.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.