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Commercial Medical Practice: The Walk-in Clinic

By Amy J. Kolczak and Melissa P. Reading

Many people struggle to maintain their busy schedules when faced with an illness, especially with the 'common' flu, sinus infection, cold, or upper respiratory infection. They may wake up with the telltale signs of a sinus infection every year when the temperature starts to drop. They know it is a sinus infection because they get one every year at the same time. Unfortunately, they cannot predict it with enough accuracy to schedule a doctor's appointment in advance.

Thus, they call their primary care physician when they first become ill and are told that the first available appointment is three days away. They are forced to spend three days, bleary-eyed and headachy, until their scheduled appointment with their busy, over-booked primary care physician. They then take time out of their day to attend the appointment with this physician, who, of course, tells them what they already know ' that they have a sinus infection. The physician then gives them the prescription that they have so desperately needed for the last three days. Rather than going through this rather typical scenario, many people have found a new option ' one that provides perceived instant relief to those seeking a quick fix to apparently mundane medical issues.

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