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Technology in Marketing: YouTube for Lawyers 101

By Joshua Fruchter

There is no question that online video has become one of the hottest mediums on the Web. For example, a recent Accustream iMedia study found that user-generated video captured 22 billion page views in 2007.

Importantly, the interest in online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers. For example, a recent BurstMedia survey determined that more than seven out of 10 adult U.S. Internet users have viewed online video content, and that a majority of all age segments have watched online videos, including more than half of respondents aged 65 and older. Similarly, a recent demographic profile of visitors to video-sharing sites such as YouTube by the Pew Internet & American Life Project found that, for example, 14% of visitors were age 30-49; 33% had some college or graduate school education; and 35% had a household income of $50,000 or greater. More details of these and other surveys can be accessed on eMarketer.com.

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