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Search Engine Optimization for Law Firm Web Sites
'Search engine optimization' and 'marketing' are the hottest buzzwords in the digital agency space in 2008. Why is this? Marketing and IT professionals have been able to track Web site visitors and understand online customers for long enough to confirm that traffic is mainly driven from the major search engines using a combination of keywords and phrases.
From the latest research figures provided by Forrester Research, companies are spending in excess of 4.5 billion Euros ($7.08 billion) on search engine activities. These activities and budgets are split between search engine optimization and search engine marketing (pay per click). The delineation between optimization and marketing is one of the areas that are most confusing to marketing and IT personnel.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.