Focusing on Issues In Artist/Label 360-Degree Deals

One could argue that the concept of the '360-degree deal' harkens back to the record business of the 1950s and 1960s. Then, labels would commonly provide integrated A&R, publishing, management and promotional services to their artists, as well as put them out on tours with their label mates. But today's 360 deals are substantially different. Generally, a 360 deal has a label participating in revenue streams outside of its traditional business of manufacturing and distributing recordings.

12 minute read May 28, 2008 at 03:12 PM
By
Paul Menes
Focusing on Issues In Artist/Label 360-Degree Deals
One could argue that the concept of the '360-degree deal' harkens back to the record business of the 1950s and 1960s. Then, labels would commonly provide integrated A&R, publishing, management and promotional services to their artists, as well as put them out on tours with their label mates.

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