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IFA Legal Symposium Tackles Wide Range of Issues

By Kevin Adler
May 29, 2008

Rarely has the International Franchise Association ('IFA') Legal Symposium, come at a busier time for the franchise industry, as a wide range of legal and business issues are generating change at a rapid rate. The conference, which was held on May 12-13 in Washington, DC, addressed everything from green business practices to new disclosure regulations, and the protection of marks on the Internet to states' efforts to expand their ability to tax franchise activity.

The continuing implementation of the Federal Trade Commission's ('FTC') new Franchise Disclosure Document ('FDD') under the revised Franchise Rule was uppermost in the minds of franchisors and counsel. With the July 1 mandatory deadline looming, attorneys shared their experiences updating FDDs and the challenges they have encountered in getting FDDs approved by federal and state franchise administrators.

In a session titled 'Complying with the Updated and Upgraded FTC Franchise Rule: Lessons Learned So Far,' four leading attorneys proffered strategies for getting FDDs approved, and they highlighted areas that remain unresolved and confusing to franchisors. 'Issues will remain in flux for the foreseeable future,' said Stuart Hershman, partner with DLA Piper US LLP (Chicago). 'Issuance of compliance guides will not fully resolve these issues, and they have created new ones due to internal consistencies in the guides themselves.'

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