Like many organizations, title inflation has befallen law firms. Over the last decade, starting with the move of Executive Directors to Chief Operating Officer titles, most functional managers have seen their titles elevated to the 'C' level.
Title Inflation: What's in a Name?
Like many organizations, title inflation has befallen law firms. Clearly, titles are important. Despite the temporary de-emphasis during the 'dot-com' era, titles are fundamental to any organizational design especially in a law firm setting where a more hierarchical model has always been valued. Used correctly, it can represent a way to reward, and in theory retain, talent. Positioning the marketing function at the 'C' level seems to make good sense, for the firm and certainly the executive. Despite this, before taking on the title ask yourself; am I getting a seat at the table or on the edge of a cliff?
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