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You're a Professional, I'm a Professional <i>Would Certification Help?</i>
Every so often, the question of certification of professional services marketers emerges. Is certification ' testing marketers to attest to their skills and competence ' the way to go for those of us who market professional services for lawyers or accountants?
The real problem is to find a way for professional service marketers to gain respect as professionals among professionals.
It's easy to see, then, why the law and accounting firm marketing professional might want a certification process. Presumably, it might solve a number of problems marketers face. It might attest to our own professionalism, to tell prospective clients or, for firm staff marketers, firm management, that we have competence in a body of knowledge that can effectively serve them. It might be a guide to those who hire or retain us. Presumably, it adds prestige (and self-esteem) in a world in which professional prestige for lawyers and accountants ' but not often for marketers ' is a given. After all, certification works for lawyers and accountants. The difference is that lawyers and accountants require many years of education, apprenticeship, and a brutally tough bar or CPA exam. Moreover, there is the strength of law behind the process. Violate the law and you lose your license to practice, and your career as well.
Spurred By Data Breaches, CLOs Are Increasing Cybersecurity Leadership Role
Chief information officers still bear the brunt of cybersecurity worries at many companies. But a study by the Association of Corporate Counsel Foundation finds that chief legal officers are increasingly taking a leadership role in cybersecurity strategy.
GCs Want to Tap Into AI But Lack Roadmap, Report Shows
General counsel are eager to tap the promise of generative AI. But without clear technology road maps, many legal departments are struggling to turn that interest into action.
Is Google Search Dead? The Key to Thriving In an AI-Driven World
Part Two of this two-part article examines practical steps marketers must take to succeed in this changing landscape by embracing a multichannel, AI-driven approach to their marketing and PR efforts.
Shifting Crypto and Cyber Enforcement Priorities In SEC
When the SEC issues the next annual enforcement report for fiscal year 2025, we expect securities offering actions and investment adviser actions will almost certainly be up, and the “crypto” and “cyber” cases will almost certainly be down. Public statements by the new SEC administration have said as much, but even more telling than public statements are the allocation of limited enforcement resources.
Seventh, Ninth Court Rulings Tighten Reach of Federal Video Privacy Protection Act
The VPPA may be nearly four-decades old and video-rental stores largely a thing of the past, but the rise of online content, streaming services and ancillary activities has brought with it frequent litigation based on the VPPA. The key challenge in these litigations is how to interpret the VPPA’s 1980s terms in light of today’s digital advances.