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You're a Professional, I'm a Professional <i>Would Certification Help?</i>

Every so often, the question of certification of professional services marketers emerges. Is certification ' testing marketers to attest to their skills and competence ' the way to go for those of us who market professional services for lawyers or accountants?

11 minute read July 14, 2008 at 12:03 AM
By
Bruce W. Marcus
You're a Professional, I'm a Professional <i>Would Certification Help?</i>

Every so often, the question of certification of professional services marketers emerges. Is certification ' testing marketers to attest to their skills and competence ' the way to go for those of us who market professional services for lawyers or accountants?

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