Features

Social Media Is Going Through Its Teenage Years — and It’s Brimming With Potential
Social media is going through its teenage years. Moody, unpredictable, deeply self-aware — yet brimming with potential. For businesses and law firms, this moment is an invitation — not an identity crisis. It’s a chance to reassess how we show up.
Features

Networking Matters: Get Out There!
Networking is all about building relationships that can enhance your professional reputation, generate business opportunities and open doors for growth both personally and professionally. Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this article, we share our firsthand experiences and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.
Features

Marketing Can Help Navigate During Times of Uncertainty
The legal industry is having a moment in the media spotlight. For lawyers and firms, and their marketing professionals, now is the time to up their go-to-market efforts.
Features

Why Hire a Fractional CMO for Your Law Firm?
Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility. A fractional CMO offers an alternative.
Features

The Importance of Change Management In Law Firms: Winning Lawyers' Support for Behavioral Change
Law firms, based on precedent, steeped in tradition, and historically resistant to disruption, often struggle with change management. Yet, in today’s rapidly evolving legal landscape, adapting to new technologies, processes and client expectations is no longer optional — it’s essential for survival.
Features

What the NFL Can Teach Us About Legal Marketing
Digital content isn’t having a moment. It’s evolving into what it was always meant to be. To understand why, let’s look at the NFL.
Features

Be a Social Media Lurker for Better Thought Leadership
With your marketing and business development efforts, if your audience doesn’t care about what you’re saying when you publish articles, social media posts, videos, and other forms of thought leadership, you’ve wasted precious time (and likely money) producing content that falls on deaf ears. To avoid such an unpleasant outcome, consider doing the one thing that can prevent your audience from tuning you out by elevating the quality of your thought leadership: Become a social media lurker.
Features

The Rise of Hospitality In Law Firms, Revisited
Today, and we are witnessing the continued evolution of this trend, as firms embrace a more holistic approach to employee experience, client relations, and workplace design. In this follow-up to a previous article, we’ll look at how hospitality-focused services have further developed in law firms, the importance of this shift, and where the industry is heading in the near future.
Features

Strategies for Promoting Law Firm Lateral Hires
To ensure the greatest exposure and impact beyond the news of an arrival — and with an eye on long-term client analysis, cross-selling, firm revenue growth and additional tactics — a checklist or strategic plan to maximize the announcement can help achieve desired coverage.
Features

Create A Blueprint for Efficiency and Profitability In 2025
To remain competitive, law firms must rethink traditional business models and optimize operations at every level. This means tackling inefficiencies in financial management, staffing, and technology to create a more streamlined, resilient firm. Three critical areas demand immediate attention: breaking the cycle of inefficiency, reimagining the workforce, and leveraging technology for growth.
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