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Marketing The Law Firm
The Wild West of LawCity, Web3 and the Metaverse
Vivian Hood
But what is the metaverse? Is it a game? Is it virtual reality? Is it AI? Let’s put aside any scoffing that the metaverse is simply a gaming environment for teenagers to play in. We need to accept the real-world legalities and practicalities that law firms today have to understand about how they, and the next generations of their lawyers, will be conducting business.
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Marketing The Law Firm
Mindset for Happiness: Retrain Your Brain
Sharon Meit Abrahams
Happiness is not a permanent feature or personality trait, but a more fleeting, changeable state. Progress on our professional and personal goals can make us feel happier and more satisfied with life. The pursuit of happiness can be a goal, but it is important to remember that happiness is not permanent, and it is normal to experience negative thoughts and emotions.
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Marketing The Law Firm
How to Handle Layoffs from a PR and Crisis Management Perspective
Elizabeth Lampert
No industry is immune from layoffs in a global (and shrinking) economy, and law firms must prepare for this highly delicate situation to hit home. Handling layoffs from a PR and crisis management perspective requires sensitive, transparent and clear communication.
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Marketing The Law Firm
AI Regulation: What’s Coming and What You Need to Do
Kim Peretti, Dan Felz and Alysa Austin
Part One of a Two-Part Article
Despite the steady growth of global AI adoption, there is no comprehensive federal legislation on AI in the United States. Instead, the U.S. has a patchwork of various current and proposed AI regulatory frameworks. It is critical for organizations looking to harness this novel technology to understand these frameworks and to prepare to operate in compliance with them.
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Accounting And Financial Planning For Law Firms
Client Development Through Law Firm Health & Hygiene: A Practical Guide
Alex Geisler
Your clients are what they are, clients. The idea that they can be turned into bigger clients by you developing them is a myth. If you need to develop yourself to make your clients bigger — such that they send you more of their business more often — how do you go about it?
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Marketing The Law Firm
Mapping Your Content for Potential Clients’ Planning Stage
Meg Pritchard
At the “unawareness” stage of the buyer’s journey, potential clients may not have (or don’t know they have) a legal problem that requires a lawyer. They may not be “on the road.” Yet it’s important to consider prospects at this stage in your content planning, in part because clients can go from “not really looking” to “considering options” very quickly when the need for legal services arises.
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Marketing The Law Firm
Associate’s Viral Slide Demonstrates How Firm Culture Can Be Set Throughout the Firm
Patrick Smith
Law firms, in order to create lines of succession, need to empower younger attorneys to take leadership roles. That is how they learn, and the associate’s slide demonstrates how tone, culture and expectations can be set throughout a law firm — not just by those sitting in the executive ranks.
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Marketing The Law Firm
Assessing Your Business Development Strategies In an Uncertain Economic Climate
Valerie Chan
In an economic downturn, the easy option is to conserve and preserve cash by reducing headcount and slashing external vendors. And in the wake of recent layoffs by law firms, corporations, professional services and legal tech companies, it seems almost second nature to join your peers when the financials aren’t looking so good. But is this in fact the right thing to do, especially if you want to grow?
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Marketing The Law Firm
The Evolution of Law Firm Business Development
Joshua M. Peck
Marketing leaders on the front lines talk about the evolution of law firm business development, and what’s happening with the all-important event — in-person or online gatherings for clients and prospects.
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Marketing The Law Firm
Tips for Making Attorney Bios Difference Makers
Elizabeth Lampert and Lara Cupit
A well-crafted bio is a critical marketing tool that can position you as an experienced professional who can solve the problems that matter to your potential clients. Attorney bio pages are one of a law firm website’s most important and viewed sections; therefore, yours must be well-written and encompass your work and the work you want to attract.
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Accounting And Financial Planning For Law Firms
The Am Law 100: Equity Tiers Rose But That Might Not Last for Long
Andrew Maloney
the word “invest” was top-of-mind for many law firm leaders, particularly when it came to Managing their equity partner ranks. Even as demand and profits fell in 2022, Am Law 100 firms increased their equity ranks by 1%.
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Accounting And Financial Planning For Law Firms
Reducing Headcount May Not Be the Best, or Only, Option to Weather an Uncertain Economic Climate
Valerie Chan
One of the lessons we learned — or should have — from the pandemic was that, from a market share perspective, if companies are not visible and in front of customers, it is hard for them to retain existing clients and prop up market share
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Accounting And Financial Planning For Law Firms
Business Development Strategies to Inspire Trust and Confidence from the Beginning
Stephanie Friese
Someone may think we are exceptionally kind, funny and compassionate, but may not be assured we can accomplish a client’s goal, in which case they will be hesitant to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?
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Marketing The Law Firm
5 Benefits of Integrating Your Communications Strategy
Ryan King
An integrated communication strategy can increase the effectiveness of an organization's communication efforts by enabling targeted messaging, maintaining brand consistency, leveraging multiple channels, measuring results and responding effectively to crises.
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Marketing The Law Firm
Voice of the Client: General Counsel’s Top Concerns and Other Takeaways From A GC Panel
Eric Dewey
While General Counsel are becoming involved in more areas of the business, especially as a result of COVID, their core responsibility remains enterprise risk. The conversation at a recent general counsel panel at the Southern California Marketing Partners Forum examined the evolution of the Chief Legal Officer and General Counsel roles, especially in light of increasingly lean staffs and support and the ways in which outside counsel may be well-positioned to help bring more resources, more support, and more collaboration to the relationship.
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Marketing The Law Firm
Changing Reporter Landscape Affecting Legal Marketing
Joshua M. Peck
It’s not your grandmother’s legal marketing department. It’s not even your mother’s. For a marketer focused on media relations, the journalistic landscape is very different now and it affects the practice of media relations. For just as legal marketing departments have been growing, newsrooms have been shrinking. So what’s a lawyer and her PR guy to do?
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Marketing The Law Firm
Business Development Strategies to Inspire Trust and Confidence
Stephanie Friese
People refer business to those they like and trust, and both are equally important. Someone may believe we are the best at what we do, but if they don’t really like us, they are not going to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?
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Marketing The Law Firm
How to Waste Time and Money In Legal Marketing
Gina F. Rubel
Almost daily, I receive an email promising better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe. Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
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Marketing The Law Firm
Shrinking Demand? Top 7 Reasons Firms Are Leveraging Experience Data
Jason Noble
While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.
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Marketing The Law Firm
Financial Strategies to Optimize Your Technology Spend
Mike Henderson, Whitney Jones, and Bill Pitcairn
Uncertain and challenging markets are times when firms and organizations of all types conserve cash. If this can be achieved without cutting needed projects, equipment or services to ensure successful returns to the office, then this is clearly an ideal financial strategy.
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Marketing The Law Firm
Marketing Tech: Legal Ops Success In an Uncertain Economy
Ari Kaplan
Ari Kaplan speaks to leaders in legal ops on key themes emerged that are likely to drive new initiatives in 2023.
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Marketing The Law Firm
How to Cut Through the Content Marketing Noise
Meg Pritchard
Content marketing is not dead. But it has evolved — and it’s more challenging than ever to “win” at content marketing.
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Marketing The Law Firm
Understanding Your Audience by Traffic Sources
Keith Ecker
This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.
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Marketing The Law Firm
What Hybrid Work Plans Are Working?
Anthony Davies
Starting in late 2021, the drumbeat of “return-to-the-office” began and now — somewhere in the neighborhood of two years later of that — it begs the question: how are firms doing with their return-to-office? What programs — if any — have been successful?
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Marketing The Law Firm
Strategies for Reining In Expenses During Down Market
Rob Mattern
What strategies can firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm’s back-office operations. This article provides a brief overview of five areas where your firm can not just “cut costs” but actually improve operations while doing so.
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Marketing The Law Firm
Recessions Offer Opportunity To Improve Your Processes and Innovate
Ioana Good
Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.
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Marketing The Law Firm
What’s Behind the Surge In Law Firms Launching Crisis Management Practices?
Dave Poston
Over the last year or so, there has been a surge in law firms launching “crisis management” practice groups. Does this move reflect expanding relationships beyond one-off litigation matters? Is this just a collaboration and renaming or repackaging of existing attorney expertise and practices? Or is there something deeper going on?
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Accounting And Financial Planning For Law Firms
Expense Right-Sizing In a Challenging Economy
Rob Mattern
What strategies can law firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm’s back-office operations. This article presents a brief overview of five areas where your firm can not just “cut costs” but actually improve operations while doing so — this is expense “right-sizing.”
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Accounting And Financial Planning For Law Firms
What Successful Hybrid Firms Are Doing
Anthony Davies
We are seeing is a variety of successful measures that are designed to help attorneys get what they want: a best-of-both worlds scenario where they keep some work-from-home and fold-in an opportunity to intentionally connect and collaborate with colleagues in the office.
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Accounting And Financial Planning For Law Firms
Techniques That Up Your Team Management Skills In 2023
Sharon Meit Abrahams
Being a good team leader is not easy. It is your responsibility to manage everything about the people and the positions you oversee. Good team leaders create an environment in which attorneys and staff work hard, are loyal, and add to profitability. Setting expectations and goals is an essential step in becoming an effective team leader.
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Marketing The Law Firm
Two Techniques That Up Your Team Management Skills In 2023
Sharon Meit Abrahams
Good team leaders create an environment in which attorneys and staff work hard, are loyal, and add to profitability. Setting expectations and goals is an essential step in becoming an effective team leader. Make a commitment this year to up your management skills with these two key techniques.
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Marketing The Law Firm
How to Give and Receive Feedback Effectively to Improve Team Performance
Mark Beese
The problem with giving feedback is that it often comes across as criticism. Human beings tend to react defensively, resulting in a denial of the feedback or worse, entrenchment in the behavior or attitude that may be derailing them in the first place? How can we give feedback in a way that minimizes defensiveness?
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Marketing The Law Firm
Meeting Client Expectations to Provide Good ‘Customer Service’
Alex Geisler
Buyers of legal services are now a highly sophisticated and connected community. What the clients now not only want but insist on, is operational efficiency, effectiveness and transparency.
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Marketing The Law Firm
5 Digital Marketing Trends to Follow to Stay Competitive In 2023
Alexis Sikorski
Amid the seismic shift of law firms joining the digital revolution, five key trends are emerging that will help shape how clients interact with firms and determine who their representation will be in the coming year.
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Marketing The Law Firm
Without Mandatory Retirement, Lack of Succession Plans Threaten Small and Midsize Firms
Dan Roe, Justin Henry and Jessie Yount
In the post-pandemic era, widely adopted flexible work arrangements have given lawyers a new view of their work. But in a profession without mandatory retirement policies, a partner’s decision to keep practicing may not entail a discussion of the ultimate succession of their practice and clientele.
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Marketing The Law Firm
Conflict Strategies: Three Keys to an (Almost) Drama-Free 2023 for Your Law Firm
Susannah Margison
Office drama can be a big problem for law firms. Whether it is showing up as office gossip, the partner who is terrible to their associates and staff, two people who just cannot seem to get along, or a revolving door of lawyers or staff, drama can be distracting, hamper productivity, and reduce billable hours.
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Marketing The Law Firm
10 Legal PR Predictions for 2023
Elizabeth Lampert and Lara Cupit
As we come into the holiday season, PR professionals will have to adapt and pivot with all the variables to think about ways to satisfy 2023 PR trends and get their client in the spotlight.
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Marketing The Law Firm
How Law Firms Can Have Their (Hybrid) Cake and Eat It, Too
AshLea Allberry
Lawyers, especially young lawyers, want to work from home. But there are downsides, such as a decrease in networking and personal relationships. How can technology help balance these out so that attorneys and law firms can have their cake and eat it too.
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Marketing The Law Firm
The Impact of the Great Resignation on Legal Department Knowledge Management
Shanil R. Vitarana
Taking the time to build out technology-enabled contract workflows and document institutional knowledge is a must-have for the modern legal department looking to thrive well beyond today’s challenges.
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Marketing The Law Firm
Marketing Tech: Avoid Making Hasty Tech Decisions When In Crisis Mode
Tomas Suros
In March 2020 and the months immediately following, many firms found themselves scrambling to implement tools that would meet the needs of new remote work realities. Understandably, many of these decisions were done quickly without the normal level of due diligence. Now, the same firms are realizing that those hasty, though necessary, decisions should be revisited or undone.
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Accounting And Financial Planning For Law Firms
The Case for Having A Lawyer As Your Financial Planner
Bryce Sanders
The accounting industry picked up on this idea years ago when the big accounting firms set up subsidiaries offering management consulting services. Lawyers are in an ideal position to offer impartial investment advice because they are fiduciaries.
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Marketing The Law Firm
Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
Ryan King
It’s important for marketing, BD and PR to have a shared understanding of the firm’s brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm’s targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.
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Marketing The Law Firm
Unseen Champions: Hiring for Long-Term Success
Corey Castillo
In the current talent war, many law firms are hunting for talent with a focus on traditional “industry experience” and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?
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Accounting And Financial Planning For Law Firms
Outsourcing and the Difference Between Service and Hospitality
Anthony Davies
Today we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
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Marketing The Law Firm
The Difference Between Service and Hospitality
Anthony Davies
Today, we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
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Marketing The Law Firm
Why Your Law Firm Should Be Investing In SEO and PPC
Taylor Tobey
Search engine optimization (SEO) and pay-per-click advertising (PPC) are extremely beneficial digital marketing strategies your law firm can capitalize on. The question you may be asking yourself now is whether you should invest your marketing dollars in SEO, PPC or both.
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Marketing The Law Firm
Gender Pay Gap Widening Among Senior Marketing Professionals
Patrick Smith
A study by ALM Intelligence on the compensation of marketing and business development professionals in the legal profession found that salaries and bonuses for first-chair directors and C-suite personnel have soared over the last several years, but that the increases favored males and widened the pay gap between men and women in those roles.
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Marketing The Law Firm
EQ Exercises Help Lawyers Optimize Their Leadership and Business Development Potential
Sheryl Odentz
The role of emotional intelligence, also known as EQ, Emotional Quotient, is critical to the success of lawyers who are leaders in their firms. But what, exactly, is EQ?
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Marketing The Law Firm
Recession Proofing Your Law Firm
Melissa “Rogo” Rogozinski
Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
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Marketing The Law Firm
How to Solve the Information Governance Groundhog Day Syndrome
Ben Schmidt and Nathan Curtis
Security and privacy start with good information governance, and for many firms — trying to get their information governance policy implemented feels a lot like Groundhog Day. Yes, the one with Bill Murray. Let’s take a closer look.
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