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Marketing The Law Firm
Beyond Se Habla Español: Changing How Attorneys Market to the Growing Hispanic Population
Natalie Fragkouli and Liel Levy
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
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Marketing The Law Firm
Business Development: Biz Dev on a Budget: The Reality for Small and Midsize Firms
Mike Mellor
If you’re still stuck in “making a business case” for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it’s not the end of the world just yet!
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Marketing The Law Firm
Media & Communications: Getting Routine Law Firm News Published Still Delivers Value
Randy Labuzinski
Value can be derived from even the most-routine media placement of law firm news such as lateral and other attorney moves. With challenges and roadblocks going up almost daily to deter you from getting any news published by credible media sites, why in the world would you not take advantage of every conceivable opportunity to get your press releases and announcements published for free?
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Accounting And Financial Planning For Law Firms
Make Law Firm Culture Part of the Equation In a Potential Career Move
Sharon Meit Abrahams
When you are looking to make a career move, be sure to learn about the potential employer’s culture before you accept an offer. It is important to select not only a great place to work, but a place that is the right choice for you as an individual.
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Marketing The Law Firm
Professional Development: Firm Culture: Part of the Equation In a Career Move
Sharon Meit Abrahams
Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization’s success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.
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Marketing The Law Firm
Addressing the Spiral of Silence In Law Firms: Fostering Open Communication
Susan Freeman and Heidi Turner
The “Spiral of Silence” can mean workers don’t feel comfortable sharing their opinion or voicing concerns about how they or others are being treated. This allows mistreatment and biases to go unchecked at an individual level and can also result in a secondary spiral in which workers feel they are not able to fully express their personal identity in the workplace.
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Marketing The Law Firm
COMPETITIVE INTELLIGENCE: Competitive Intelligence On a Dime
Michelle McCormick
Simple and Cost-Effective Ways to Help Your Firm Harness the Power of Competitive Intelligence
Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.
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Marketing The Law Firm
LEADERSHIP IN LAW: Rapid Innovation Is Scary, But Necessary for Law Firm Leaders
Marcie Borgal Shunk
To achieve the goal of accomplishing the seemingly insurmountable task of preparing leaders to shepherd firms in the post-pandemic world demands an approach similar to what enabled society to create the COVID vaccine in record time: a unique set of circumstances, dedicated focus and sufficient resources.
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Marketing The Law Firm
BUSINESS DEVELOPMENT: Five Simple Ways Business Development & Marketing Teams Can Make a Meaningful Difference
Randi Rosenblatt
The benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.
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Marketing The Law Firm
MARKETING TECH: Upping Your New Business Game with AI
Ray Meiring
With demand for technology innovation and efficiency at an all-time high, we can look to Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to help streamline and automate proposal and RFP management, and bridge the gap between increases in RFP requests and lower win rates.
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Marketing The Law Firm
How to Motivate Attorneys for Rainmaking Success
Jaimie B. Field
How to motivate attorneys to do rainmaking activities they need to do has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.
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Marketing The Law Firm
Everything You Need to Know About Law Firm Content Marketing
Melanie Trudeau
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
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Marketing The Law Firm
Business Development: How Impactful D&I Programs Can Drive Business Development and Profits
Sheila Murphy
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
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Marketing The Law Firm
Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients
Brandie Knox
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.
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Marketing The Law Firm
Spring Forward: Three Insights from Women Who Win in Business Development
Holly Barocio
While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.
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Marketing The Law Firm
How to Create a Culture In a Law Firm That Supports ‘The Hustle’
Randi Rosenblatt
Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
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Marketing The Law Firm
Professional Development: How to Be An Ally In the Legal Profession
Sharon Meit Abrahams
Last year law firms sent out announcements about their commitment to Diversity, Equity, and Inclusion (DEI) efforts in response to racial tensions. One of the initiatives firms stated they implemented is a formal allyship program. However, allyship in not a program or a mindset. It is a verb.
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Accounting And Financial Planning For Law Firms
How Do Business Development Efforts In High-Performing Law Firms Differ?
Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
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Marketing The Law Firm
5 Critical Steps Down the Business Development Road
Aaron Y. Strauss
There is no question that a successful career in professional services requires an ability to generate new business. While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
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Marketing The Law Firm
Gender Equity Is Part of DRI’s DNA
Emily G. Coughlin
DRI is leading the way for women to take hold of leadership positions, setting the standard for other industry organizations to follow suit.
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Marketing The Law Firm
Hindsights, Insights and Foresights: Producing Content That Clients Value
Eric Dewey
This article describes a model to help your lawyers evaluate the relative value of the information they are sending to their clients and help you communicate the importance of delivering value in their written communications to clients.
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Accounting And Financial Planning For Law Firms
Is Your Firm Prepared for the ‘Silver Tsunami’?
J. Mark Santiago
A Silver Tsunami of aging partners is threatening the legal profession. There’s a way to higher ground.
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Marketing The Law Firm
Why Law Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King
Every time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
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Accounting And Financial Planning For Law Firms
What In-House Counsel Need from Outside Counsel As Pandemic Landscape Shifts
Jennifer Simpson Carr
The global COVID-19 pandemic forced lawyers — individuals whose relationships formerly depended upon firm handshakes and looking their clients directly in the eye — to build client trust through a tiny camera lens. Here's a Q&A with GCs to discuss what matters most to their companies when hiring outside counsel.
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Marketing The Law Firm
How Do Business Development Efforts In High-Performing Law Firms Differ?
Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
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Marketing The Law Firm
Voice of the Client: What In-House Counsel Need from Outside Counsel As Pandemic Landscapes Shifts
Jennifer Simpson Carr
Responses from GCs on what matters most to their companies when hiring outside counsel.
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Accounting And Financial Planning For Law Firms
Five Critical Elements of Business Development Success
Aaron Y. Strauss
While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
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Marketing The Law Firm
Competitive Intelligence: How Do You Listen When You’re Not In the Room?
Patricia Ellard
Although we understood how important in-person listening was before the pandemic, the background listening was something we used to take for granted. Here are five ways to practice active listening and remain engaged when we can’t be in a physical environment.
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Accounting And Financial Planning For Law Firms
Building Successful Partnerships Requires Collaboration
DeWitt A. Sullivan
Partnerships are relationships, ideally relationships built on trust and a common goal. Successful partnerships require all parties working together — working together to service a client fully, generate revenue and to build a business. This requires openness and coordination.
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Marketing The Law Firm
Business Development: How & Why Law Firms Should Invest In Associates’ Business Development Efforts
Randi Rosenblatt
Many attorneys don’t actually know how to scale business and require guidance in order to develop and exercise that muscle. This is precisely why law firms should invest in their associates’ business development efforts from the start.
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Accounting And Financial Planning For Law Firms
Law Firms Try to Hold On to 2020 Savings
Andrew Maloney
A once-in-a-lifetime pandemic caused once-in-a-lifetime expense reductions that could forever alter the business of law. After those cost savings fueled double-digit profit growth for many firms in 2020, don’t be surprised if Big Law leaders try to make some of those gains stick.
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Marketing The Law Firm
Business Development: When the Road Is Bending
Sheila Murphy
2020 and 2021 have not just been bends in your business development road — it has been more like the road has been placed on top of a roller coaster where you cannot see what the next curve holds.
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Accounting And Financial Planning For Law Firms
Utilizing Accountability Partners to Build Business
Randi Rosenblatt
Attorneys can utilize accountability partners to fuel the advances one truly wants to make in their efforts to build books of business.
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Accounting And Financial Planning For Law Firms
Scorecards and Client Book Due Diligence Can Improve Lateral Hiring Performance
Eric Dewey
The lateral partner challenge is, essentially, a vetting challenge. And yet, few law firms take a strategic approach to vetting and hiring laterals.
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Accounting And Financial Planning For Law Firms
Pandemic Drives Law Firms and Clients to Common Ground on Pricing
Dan Packel
The current circumstances are giving rise to conversations about pricing, and driving both sides of the law firm-client relationship to seek common ground — both in the form of tried-and-true alternative fee arrangements and those that reflect a more innovative approach.
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Marketing The Law Firm
Marketing Analytics: More Is Not Always Best
Penny Paul and Susan Peters
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.
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Accounting And Financial Planning For Law Firms
How Legal Tech Can Help Lawyers Protect Privilege and Better Serve Their Clients
Daniel Farris
A recent UK High Court ruling has provided lawyers everywhere with a stark reminder on the scope of privilege for electronic communications.
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Marketing The Law Firm
Leadership in Law: 5 Ways Attorneys Can Utilize Accountability Partners to Build Business
Randi Rosenblatt
As individuals, accountability helps propel us forward. It forces us to prioritize with intention and makes us enhance our efficiencies so that we can…
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Accounting And Financial Planning For Law Firms
Following the Winding Business Development Road
Sheila Murphy
We all know that business and business development will be different post-pandemic, and we are not sure how. This article discusses the trends that lawyers and firms should be tracking and how they should plan and execute when the future is murky.
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Marketing The Law Firm
What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part II
Gina F. Rubel
At the end of 2020, I had the opportunity to interview seven members of the ALM Media editorial staff. This is Part II of a series of questions.
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Marketing The Law Firm
The Effective Act of Listening
Jennifer Papantonio
With GCs and other business leaders facing such incredible challenges, how do lawyers continue to manage clients’ transactional, litigation, compliance and regulatory needs, among others, while simultaneously providing professional, and even personal, support?
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Marketing The Law Firm
Media & Communications: What ALM Reporters and Editors Expect from Law Firms and PR Pros In 2021: Part I
Gina F. Rubel
Instead of sharing my insights, experience and opinions as a 20-year vet in legal public relations, I went directly to the source – the ALM Media editorial staff. Here is what they had to say about the impact of COVID-19 on the industry as a whole and what they want and expect from law firms and PR pros in 2021.
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Marketing The Law Firm
Sales Speak: 7 Reasons Networking Is Dead — Or Should Be
Eric Dewey
Networking is not the business development panacea many would make it out to be. In fact, I think networking can do more harm than good. To make my point, here are 7 ways “connecting” is better than “networking.”
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Marketing The Law Firm
Digital Dive: The Digital Buyer’s Journey: How to Nurture Your Potential Clients
Spencer X. Smith
Is there an elegant and effective way to use the power of online media to nurture your potential clients? Yes, and here’s a process to follow for each of the steps of that journey:
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Marketing The Law Firm
Voice of the Client: Map Processes and Workflows Together to REALLY Hear the Voice of the Client
Catherine Alman MacDonagh
Clients want better answers than “we are a fabulous, client centered team.” They want to know what you are doing for real and how working with you will actually help them. Process improvement and project management are incredibly effective for this purpose.
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Accounting And Financial Planning For Law Firms
Why a Mutuality of Services Mindset In Legal Makes for A Better Post-COVID Culture
Leigh Vickery
In the legal industry, transitioning to a culture of care poses more of a challenge to law firms than other businesses. What is needed now is for attorneys to seize the chance to reshape their profession and strengthen their position as leaders of our society.
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Accounting And Financial Planning For Law Firms
Leveraging Data to Drive Innovation in A Post-Pandemic (We Hope) World
Debra Baker
With a new year and fresh outlook for the future, the time is ripe for legal technologists and innovators to take the delivery of legal services and client experience to the next level. One key is recognizing that successful innovation is equal parts mindset, method and message.
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Accounting And Financial Planning For Law Firms
Providing Superior Value to Clients In a Rocky Economic Climate
Roger E. Barton
What kinds of firms are best positioned to provide superior value to clients and why this is such a critical consideration in the current economic climate.
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Accounting And Financial Planning For Law Firms
Firms Adding Financial Analysts to Calculate Profitability
Andrew Maloney
Law firms are increasingly adding new staff members and software to calculate their profitability, helping firms determine partner compensation and make other business decisions.
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Marketing The Law Firm
What ALM Reporters and Editors Expect From Law Firms and PR Pros in 2021: Part I
Gina Rubel
Part I of this series looks at what veteran legal editors want and expect from law firms and PR pros in 2021. Part II will be in the February issue. Part I offers you a head start.
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