• Cybersecurity Law & Strategy

    Avoid Making Tech Decisions In Crisis Mode

    Tomas Suros

    Some law firms are realizing that the hasty, though necessary, decisions made to facilitate remote work should be revisited or undone. Many of the tools implemented in an emergency are insufficient to withstand the increasing cybersecurity threats law firms are facing today. The good news, though, is that it’s not too late to implement the right tech to protect your firm.

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  • Marketing The Law Firm

    Managing Well-Being In the Legal Industry

    Vivian Hood

    A recent LMA Well-Being Wednesday program provided a range of big ideas and small tips for legal marketers and law firms on implementing a well-being program.

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  • Accounting And Financial Planning For Law Firms

    Legal Sales Strategies

    Eric Dewey

    The “best choice” provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.

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  • Marketing The Law Firm

    The Four Legal Sales Strategies

    Eric Dewey

    The ‘best choice’ provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.

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  • Accounting And Financial Planning For Law Firms

    How to Build a Successful Business Development Plan

    Melissa “Rogo” Rogozinski

    Driving Growth Through Client Success and Thought Leadership

    Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.

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  • Marketing The Law Firm

    Time Well Spent: Make Meetings Valuable

    Sharon Meit Abrahams

    “Ugh, not another meeting!” Do you hear this from your colleagues and direct reports? If so, you should turn your meetings from a waste of time to a value-added use of time. We know meetings are important. They increase collaboration, set accountability, and create a shared sense of purpose and progress — all important elements of a happy, successful workplace.

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  • Marketing The Law Firm

    Are You Facing a Problem or a Crisis?

    Elizabeth Lampert and Lara Cupit

    Recognizing the many degrees of severity and activity levels is crucial when a matter presents itself. Is it time to go scorched earth or take it in stride and allow a situation to fizzle? When defining the spectrum from minor issue to crisis, it is vital to understand how a problem can become a crisis if left unattended or how jumping the gun and overreacting can be disastrous.

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  • Marketing The Law Firm

    Great Marketing Initiatives Happening Now

    Stacy West Clark

    Some great marketing initiatives happening in law firms around the country — as well as some recommendations.

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  • Marketing The Law Firm

    6 Steps to a Successful Business Development Plan

    Melissa “Rogo” Rogozinski

    Driving Growth Through Client Success and Thought Leadership

    Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.

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  • Marketing The Law Firm

    Five Essential Steps for Lawyers to Effective Legal Marketing

    Olivia Vizachero

    Learning how to market yourself does not have to be difficult. Here are five simple steps you need to follow.

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