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Marketing The Law Firm
Understanding Your Audience by Traffic Sources
Keith Ecker
This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.
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Marketing The Law Firm
What Hybrid Work Plans Are Working?
Anthony Davies
Starting in late 2021, the drumbeat of “return-to-the-office” began and now — somewhere in the neighborhood of two years later of that — it begs the question: how are firms doing with their return-to-office? What programs — if any — have been successful?
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Marketing The Law Firm
Strategies for Reining In Expenses During Down Market
Rob Mattern
What strategies can firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm’s back-office operations. This article provides a brief overview of five areas where your firm can not just “cut costs” but actually improve operations while doing so.
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Marketing The Law Firm
Recessions Offer Opportunity To Improve Your Processes and Innovate
Ioana Good
Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.
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Marketing The Law Firm
What’s Behind the Surge In Law Firms Launching Crisis Management Practices?
Dave Poston
Over the last year or so, there has been a surge in law firms launching “crisis management” practice groups. Does this move reflect expanding relationships beyond one-off litigation matters? Is this just a collaboration and renaming or repackaging of existing attorney expertise and practices? Or is there something deeper going on?
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Accounting And Financial Planning For Law Firms
Expense Right-Sizing In a Challenging Economy
Rob Mattern
What strategies can law firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm’s back-office operations. This article presents a brief overview of five areas where your firm can not just “cut costs” but actually improve operations while doing so — this is expense “right-sizing.”
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Accounting And Financial Planning For Law Firms
What Successful Hybrid Firms Are Doing
Anthony Davies
We are seeing is a variety of successful measures that are designed to help attorneys get what they want: a best-of-both worlds scenario where they keep some work-from-home and fold-in an opportunity to intentionally connect and collaborate with colleagues in the office.
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Accounting And Financial Planning For Law Firms
Techniques That Up Your Team Management Skills In 2023
Sharon Meit Abrahams
Being a good team leader is not easy. It is your responsibility to manage everything about the people and the positions you oversee. Good team leaders create an environment in which attorneys and staff work hard, are loyal, and add to profitability. Setting expectations and goals is an essential step in becoming an effective team leader.
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Marketing The Law Firm
Two Techniques That Up Your Team Management Skills In 2023
Sharon Meit Abrahams
Good team leaders create an environment in which attorneys and staff work hard, are loyal, and add to profitability. Setting expectations and goals is an essential step in becoming an effective team leader. Make a commitment this year to up your management skills with these two key techniques.
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Marketing The Law Firm
How to Give and Receive Feedback Effectively to Improve Team Performance
Mark Beese
The problem with giving feedback is that it often comes across as criticism. Human beings tend to react defensively, resulting in a denial of the feedback or worse, entrenchment in the behavior or attitude that may be derailing them in the first place? How can we give feedback in a way that minimizes defensiveness?
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Marketing The Law Firm
Meeting Client Expectations to Provide Good ‘Customer Service’
Alex Geisler
Buyers of legal services are now a highly sophisticated and connected community. What the clients now not only want but insist on, is operational efficiency, effectiveness and transparency.
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Marketing The Law Firm
5 Digital Marketing Trends to Follow to Stay Competitive In 2023
Alexis Sikorski
Amid the seismic shift of law firms joining the digital revolution, five key trends are emerging that will help shape how clients interact with firms and determine who their representation will be in the coming year.
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Marketing The Law Firm
Without Mandatory Retirement, Lack of Succession Plans Threaten Small and Midsize Firms
Dan Roe, Justin Henry and Jessie Yount
In the post-pandemic era, widely adopted flexible work arrangements have given lawyers a new view of their work. But in a profession without mandatory retirement policies, a partner’s decision to keep practicing may not entail a discussion of the ultimate succession of their practice and clientele.
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Marketing The Law Firm
Conflict Strategies: Three Keys to an (Almost) Drama-Free 2023 for Your Law Firm
Susannah Margison
Office drama can be a big problem for law firms. Whether it is showing up as office gossip, the partner who is terrible to their associates and staff, two people who just cannot seem to get along, or a revolving door of lawyers or staff, drama can be distracting, hamper productivity, and reduce billable hours.
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Marketing The Law Firm
10 Legal PR Predictions for 2023
Elizabeth Lampert and Lara Cupit
As we come into the holiday season, PR professionals will have to adapt and pivot with all the variables to think about ways to satisfy 2023 PR trends and get their client in the spotlight.
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Marketing The Law Firm
How Law Firms Can Have Their (Hybrid) Cake and Eat It, Too
AshLea Allberry
Lawyers, especially young lawyers, want to work from home. But there are downsides, such as a decrease in networking and personal relationships. How can technology help balance these out so that attorneys and law firms can have their cake and eat it too.
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Marketing The Law Firm
The Impact of the Great Resignation on Legal Department Knowledge Management
Shanil R. Vitarana
Taking the time to build out technology-enabled contract workflows and document institutional knowledge is a must-have for the modern legal department looking to thrive well beyond today’s challenges.
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Marketing The Law Firm
Marketing Tech: Avoid Making Hasty Tech Decisions When In Crisis Mode
Tomas Suros
In March 2020 and the months immediately following, many firms found themselves scrambling to implement tools that would meet the needs of new remote work realities. Understandably, many of these decisions were done quickly without the normal level of due diligence. Now, the same firms are realizing that those hasty, though necessary, decisions should be revisited or undone.
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Accounting And Financial Planning For Law Firms
The Case for Having A Lawyer as Your Financial Planner
Bryce Sanders
The accounting industry picked up on this idea years ago when the big accounting firms set up subsidiaries offering management consulting services. Lawyers are in an ideal position to offer impartial investment advice because they are fiduciaries.
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Marketing The Law Firm
Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
Ryan King
It’s important for marketing, BD and PR to have a shared understanding of the firm’s brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm’s targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.
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Marketing The Law Firm
Unseen Champions: Hiring for Long-Term Success
Corey Castillo
In the current talent war, many law firms are hunting for talent with a focus on traditional “industry experience” and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?
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Accounting And Financial Planning For Law Firms
Outsourcing and the Difference Between Service and Hospitality
Anthony Davies
Today we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
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Marketing The Law Firm
The Difference Between Service and Hospitality
Anthony Davies
Today, we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
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Marketing The Law Firm
Why Your Law Firm Should Be Investing In SEO and PPC
Taylor Tobey
Search engine optimization (SEO) and pay-per-click advertising (PPC) are extremely beneficial digital marketing strategies your law firm can capitalize on. The question you may be asking yourself now is whether you should invest your marketing dollars in SEO, PPC or both.
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Marketing The Law Firm
Gender Pay Gap Widening Among Senior Marketing Professionals
Patrick Smith
A study by ALM Intelligence on the compensation of marketing and business development professionals in the legal profession found that salaries and bonuses for first-chair directors and C-suite personnel have soared over the last several years, but that the increases favored males and widened the pay gap between men and women in those roles.
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Marketing The Law Firm
EQ Exercises Help Lawyers Optimize Their Leadership and Business Development Potential
Sheryl Odentz
The role of emotional intelligence, also known as EQ, Emotional Quotient, is critical to the success of lawyers who are leaders in their firms. But what, exactly, is EQ?
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Marketing The Law Firm
Recession Proofing Your Law Firm
Melissa “Rogo” Rogozinski
Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
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Marketing The Law Firm
How to Solve the Information Governance Groundhog Day Syndrome
Ben Schmidt and Nathan Curtis
Security and privacy start with good information governance, and for many firms — trying to get their information governance policy implemented feels a lot like Groundhog Day. Yes, the one with Bill Murray. Let’s take a closer look.
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Marketing The Law Firm
Today’s PR Tips for Law Firm Laterals
Gina F. Rubel
There are steps that a law firm can take to be proactive in their messaging, marketing and public relations no matter if a lawyer is leaving or joining the firm. As with many legal marketing efforts, careful planning and strategic thinking is key to ultimate success.
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Marketing The Law Firm
Rebounding from a Layoff or Just Want to Build Your Confidence and Profile?
Anne E. Collier and Sameena Safdar Kluck
Law firms, along with many others, seem to have transitioned from the challenges associated with the Great Resignation to wondering whether they overhired. Some lawyers will be the victims of a layoff. Victims? And that’s the problem. If you’ve ever been laid off, downsized, made redundant, or any other of the euphemisms for being fired, it can feel terrible.
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Marketing The Law Firm
Is Twitter Worth the Bother?
Mary Obregon
A current question on a lot of marketers’ minds: “Is Twitter worth the trouble?” For some firms, Twitter may be the best social media platform; others may not say the same. Let’s discuss Twitter and whether the time and effort needed are worth it.
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Accounting And Financial Planning For Law Firms
Are We Over Thinking Office Return Strategies?
Anthony Davies
Routines based around ‘work from home’ are calcifying, and commuting, parking, sandwich shops and childcare are fading into distant memory. With each passing week, the challenge to win attorneys back into the office increases.
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Accounting And Financial Planning For Law Firms
Recession Proofing A Law Firm
Melissa “Rogo” Rogozinski
Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
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Accounting And Financial Planning For Law Firms
Using Emotional Quotient to Help Lawyers Optimize Leadership and Business Development Potential
Sheryl Odentz
The role of emotional intelligence, also known as EQ, Emotional Quotient, is critical to the success of lawyers who are leaders in their firms. EQ can be defined as skills people use to manage their own emotions wisely, to maximize their chances of influencing others constructively, and achieve their goals. Having high emotional intelligence helps professionals build stronger relationships, reduce stress, defuse conflict, and improve job satisfaction.
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Accounting And Financial Planning For Law Firms
Law Firms Loosening Mandatory Retirement Rules Creates Challenges With Younger Lawyers
Patrick Smith
Mandatory retirement policies have dogged Big Law for decades, creating partnership tensions and fractures in some law firm client relationships. But more law firms are beginning to loosen their retirement policies, analysts say, even when it creates more challenges with younger generations of lawyers.
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Cybersecurity Law & Strategy
Avoid Making Tech Decisions In Crisis Mode
Tomas Suros
Some law firms are realizing that the hasty, though necessary, decisions made to facilitate remote work should be revisited or undone. Many of the tools implemented in an emergency are insufficient to withstand the increasing cybersecurity threats law firms are facing today. The good news, though, is that it’s not too late to implement the right tech to protect your firm.
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Marketing The Law Firm
Managing Well-Being In the Legal Industry
Vivian Hood
A recent LMA Well-Being Wednesday program provided a range of big ideas and small tips for legal marketers and law firms on implementing a well-being program.
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Accounting And Financial Planning For Law Firms
Legal Sales Strategies
Eric Dewey
The “best choice” provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
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Marketing The Law Firm
The Four Legal Sales Strategies
Eric Dewey
The ‘best choice’ provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for providers, they are studying the situation, they already have counsel, or they have decided not to address the issue.
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Accounting And Financial Planning For Law Firms
How to Build a Successful Business Development Plan
Melissa “Rogo” Rogozinski
Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
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Marketing The Law Firm
Time Well Spent: Make Meetings Valuable
Sharon Meit Abrahams
“Ugh, not another meeting!” Do you hear this from your colleagues and direct reports? If so, you should turn your meetings from a waste of time to a value-added use of time. We know meetings are important. They increase collaboration, set accountability, and create a shared sense of purpose and progress — all important elements of a happy, successful workplace.
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Marketing The Law Firm
Are You Facing a Problem or a Crisis?
Elizabeth Lampert and Lara Cupit
Recognizing the many degrees of severity and activity levels is crucial when a matter presents itself. Is it time to go scorched earth or take it in stride and allow a situation to fizzle? When defining the spectrum from minor issue to crisis, it is vital to understand how a problem can become a crisis if left unattended or how jumping the gun and overreacting can be disastrous.
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Marketing The Law Firm
Great Marketing Initiatives Happening Now
Stacy West Clark
Some great marketing initiatives happening in law firms around the country — as well as some recommendations.
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Marketing The Law Firm
6 Steps to a Successful Business Development Plan
Melissa “Rogo” Rogozinski
Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
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Marketing The Law Firm
Five Essential Steps for Lawyers to Effective Legal Marketing
Olivia Vizachero
Learning how to market yourself does not have to be difficult. Here are five simple steps you need to follow.
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Marketing The Law Firm
Online Accessibility, SEO and Digital Marketing Strategy
Sarah Brodsky
How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That’s where your law firm’s SEO strategy comes into play.
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Marketing The Law Firm
6 Risks Affecting Cybersecurity for Law Firms
Chris Mangano and Edward Keck, Jr.
We are all “custodians of data.” Law firms specifically are stewards of some of the most sensitive information stored and shared; a fact that doesn’t elude nefarious cybercriminal syndicates. Below are some of the top cybersecurity risks affecting law firms.
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Marketing The Law Firm
Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort
Lorrie Thomas Ross
While all firms have marketing initiatives in place, that does not necessarily mean you’re doing all you can to optimize your marketing efforts. If you’d like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren’t making one of these common marketing mistakes.
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Marketing The Law Firm
The Care and Feeding of the Legal Client
Jaimie B. Field
Do your attorneys know the difference between a customer and a client? I have always defined the difference as a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again; mainly, since the legal industry is becoming more transactional daily. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.
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Marketing The Law Firm
How to Properly Align Marketing, Business Development and Sales
Melissa “Rogo” Rogozinski
As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.
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