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Marketing The Law Firm
Leading the Return to the Office
Mark Beese
Many firms are shifting to a hybrid work model, where lawyers and staff will divide their time between in-office and outside-the-office work, making management and leadership tasks more challenging.
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Marketing The Law Firm
Competitive Intelligence: CI in a Vacuum? Keeping Your Sanity Check in a World of Remote Working
Patricia Ellard
As we approach the end of the year, office return dates are still uncertain. While we are very capable of functioning efficiently and effectively in our remote competitive intelligence environments, it can be easy to feel isolated, like you’re operating in a vacuum.
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Accounting And Financial Planning For Law Firms
Five Things Law Firm Leaders Need to Do As People Return to the Office
Mark Beese
Slowly, ever so slowly, lawyers and staff are making their way back to the office. While we all look forward to returning to normal, the normal we left…
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Marketing The Law Firm
Legal Marketing Q&A: Part Two
Part two of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer continues our discussion on key topics relevant to legal marketing professionals.
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Accounting And Financial Planning For Law Firms
Online Extra: Talent Crunch Triggering Alarm Bells for Law Firms
Andrew Maloney
The talent crunch has triggered alarm bells about law firms’ long-term viability, as epic workloads and existential upheaval continue to rain on a generation that’s less interested in the traditional benefits of Big Law life.
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Marketing The Law Firm
Accountability Questions for Business Development Coaching Success
Vivian Hood
Working with a business development coach is an investment in yourself that can bring about career success by having a deliberate strategy in place.
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Marketing The Law Firm
Legal Marketing Q&A — Part One
Part one of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we cover a range of key topics relevant to legal marketing professionals.
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Marketing The Law Firm
Obstacles to Overcome So Attorneys Can Train Others
Sharon Meit Abrahams
This article delves into what firms can do to support their attorneys who lead training initiatives such as on-boarding new associates, delivering substantive knowledge, designing skill development training or any other aspect of professional development in the legal field.
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Accounting And Financial Planning For Law Firms
Managing Outreach Is the Most Important Task for Practice Group Leaders
Eric Dewey
No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.
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Marketing The Law Firm
The Most Important Task Practice Group Leaders Fail to Manage
Eric Dewey
There is one task that practice group leaders prioritize above all others: the management of the group’s outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.
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Accounting And Financial Planning For Law Firms
Enabling Monetization of Non-Monetary Victories
Russell Yankwitt and Anxhela Mile
This article proposes language to include in retainer agreements to enable the monetization of non-monetary victories and compensate attorneys for all their work on behalf of their contingency clients.
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Marketing The Law Firm
Legal Marketers Prefer Hybrid Return to Work
Justin Henry
Seeing opportunities for reduced costs and broader hiring pool, law firm marketing chiefs are among the most vocal proponents of shifting firm operations to a virtual setting as firms bring their personnel back to the office.
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Accounting And Financial Planning For Law Firms
How Many Is Too Many? Billable Hours Can Reach Diminishing Returns
Dylan Jackson
By now, it is well known that this year has been defined, at least in part, by the furious pace at which lawyers have been working. At what point do high billable hours mean diminishing returns for both the lawyer and the firm?
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Marketing The Law Firm
How Law Firms Can Win the Talent War with Public Relations
Michelle Calcote King
While money is an important way to lure in associates and even lateral partners, firms that focus solely on this one thing might be ignoring a powerful secret recruiting weapon: public relations.
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Accounting And Financial Planning For Law Firms
How to Cut IT Costs and Streamline Operations with Leasing
Scott McFetters
While analysts predict firms will still see savings from expense cuts in 2021, these savings won't be as dramatic as in 2020 and, moreover, recommend that firms should use profit gains to invest in long-term strategies for growth — like technology.
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Marketing The Law Firm
How Gamification Leads to Meaningful Workplace DEI Changes
Heidi Turner
Because gamification is frequently misunderstood, people often diminish it in conversations about diversity, equity and inclusion. An examination of gamification as a whole, however, shows how it lends itself to addressing serious issues.
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Accounting And Financial Planning For Law Firms
Beyond Se Habla Español: Insights Into Selling to the Expanding Hispanic Market
Natalie Fragkouli and Liel Levy
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
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Marketing The Law Firm
Professional Development: Training the New Crop of Incoming Associates
Sharon Meit Abrahams
Young lawyers do not learn to practice law in school. They are missing practical application of the law. This must be taught by senior lawyers. The following is a step-by-step guide for attorneys who finds themselves responsible for training new lawyers.
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Accounting And Financial Planning For Law Firms
Stakeholders: How to See Things from the Client’s Perspective
Catherine Alman MacDonagh
Without hearing the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging and positioning, as well as delivery of work, product and service, operations, technology, staffing and so forth — in short, we potentially miss on everything.
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Marketing The Law Firm
Voice of the Client: Stakeholders: How to Hear the Voices of the Clients and See Things from their Perspective
Catherine Alman MacDonagh
Without the Voice of the Customer (or Client), we risk missing the mark in our strategy, messaging, and positioning, as well as delivery of work, product and service, operations, technology, staffing, and so forth — in short, we potentially miss on everything.
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Marketing The Law Firm
The Not-Doing List: Focusing Your Strategic Marketing Plan
Spencer X. Smith
Effective marketing and business development is all about getting your at-bats. A desire for a perfect solution oftentimes impedes our ability to participate in efforts that are good enough.
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Marketing The Law Firm
Beyond Se Habla Español: Changing How Attorneys Market to the Growing Hispanic Population
Natalie Fragkouli and Liel Levy
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
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Marketing The Law Firm
Business Development: Biz Dev on a Budget: The Reality for Small and Midsize Firms
Mike Mellor
If you’re still stuck in “making a business case” for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it’s not the end of the world just yet!
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Marketing The Law Firm
Media & Communications: Getting Routine Law Firm News Published Still Delivers Value
Randy Labuzinski
Value can be derived from even the most-routine media placement of law firm news such as lateral and other attorney moves. With challenges and roadblocks going up almost daily to deter you from getting any news published by credible media sites, why in the world would you not take advantage of every conceivable opportunity to get your press releases and announcements published for free?
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Accounting And Financial Planning For Law Firms
Make Law Firm Culture Part of the Equation In a Potential Career Move
Sharon Meit Abrahams
When you are looking to make a career move, be sure to learn about the potential employer’s culture before you accept an offer. It is important to select not only a great place to work, but a place that is the right choice for you as an individual.
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Marketing The Law Firm
Professional Development: Firm Culture: Part of the Equation In a Career Move
Sharon Meit Abrahams
Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization’s success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.
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Marketing The Law Firm
Addressing the Spiral of Silence In Law Firms: Fostering Open Communication
Susan Freeman and Heidi Turner
The “Spiral of Silence” can mean workers don’t feel comfortable sharing their opinion or voicing concerns about how they or others are being treated. This allows mistreatment and biases to go unchecked at an individual level and can also result in a secondary spiral in which workers feel they are not able to fully express their personal identity in the workplace.
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Marketing The Law Firm
COMPETITIVE INTELLIGENCE: Competitive Intelligence On a Dime
Michelle McCormick
Simple and Cost-Effective Ways to Help Your Firm Harness the Power of Competitive Intelligence
Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.
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Marketing The Law Firm
LEADERSHIP IN LAW: Rapid Innovation Is Scary, But Necessary for Law Firm Leaders
Marcie Borgal Shunk
To achieve the goal of accomplishing the seemingly insurmountable task of preparing leaders to shepherd firms in the post-pandemic world demands an approach similar to what enabled society to create the COVID vaccine in record time: a unique set of circumstances, dedicated focus and sufficient resources.
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Marketing The Law Firm
BUSINESS DEVELOPMENT: Five Simple Ways Business Development & Marketing Teams Can Make a Meaningful Difference
Randi Rosenblatt
The benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.
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Marketing The Law Firm
MARKETING TECH: Upping Your New Business Game with AI
Ray Meiring
With demand for technology innovation and efficiency at an all-time high, we can look to Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to help streamline and automate proposal and RFP management, and bridge the gap between increases in RFP requests and lower win rates.
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Marketing The Law Firm
How to Motivate Attorneys for Rainmaking Success
Jaimie B. Field
How to motivate attorneys to do rainmaking activities they need to do has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.
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Marketing The Law Firm
Everything You Need to Know About Law Firm Content Marketing
Melanie Trudeau
There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
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Marketing The Law Firm
Business Development: How Impactful D&I Programs Can Drive Business Development and Profits
Sheila Murphy
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
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Marketing The Law Firm
Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients
Brandie Knox
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.
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Marketing The Law Firm
Spring Forward: Three Insights from Women Who Win in Business Development
Holly Barocio
While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.
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Marketing The Law Firm
How to Create a Culture In a Law Firm That Supports ‘The Hustle’
Randi Rosenblatt
Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
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Marketing The Law Firm
Professional Development: How to Be An Ally In the Legal Profession
Sharon Meit Abrahams
Last year law firms sent out announcements about their commitment to Diversity, Equity, and Inclusion (DEI) efforts in response to racial tensions. One of the initiatives firms stated they implemented is a formal allyship program. However, allyship in not a program or a mindset. It is a verb.
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Accounting And Financial Planning For Law Firms
How Do Business Development Efforts In High-Performing Law Firms Differ?
Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
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Marketing The Law Firm
5 Critical Steps Down the Business Development Road
Aaron Y. Strauss
There is no question that a successful career in professional services requires an ability to generate new business. While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
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Marketing The Law Firm
Gender Equity Is Part of DRI’s DNA
Emily G. Coughlin
DRI is leading the way for women to take hold of leadership positions, setting the standard for other industry organizations to follow suit.
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Marketing The Law Firm
Hindsights, Insights and Foresights: Producing Content That Clients Value
Eric Dewey
This article describes a model to help your lawyers evaluate the relative value of the information they are sending to their clients and help you communicate the importance of delivering value in their written communications to clients.
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Accounting And Financial Planning For Law Firms
Is Your Firm Prepared for the ‘Silver Tsunami’?
J. Mark Santiago
A Silver Tsunami of aging partners is threatening the legal profession. There’s a way to higher ground.
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Marketing The Law Firm
Why Law Firms Need to Know About the ‘Excess Share of Voice’ Rule
Michelle Calcote King
Every time a brand is mentioned in the media, authors an article, posts on social media or runs a series of ads, a conversation is happening. The conversation is amplified when the audience engages by sharing the article, commenting on the social media post or clicking on the ads. All of this activity results in a certain share of voice.
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Accounting And Financial Planning For Law Firms
What In-House Counsel Need from Outside Counsel As Pandemic Landscape Shifts
Jennifer Simpson Carr
The global COVID-19 pandemic forced lawyers — individuals whose relationships formerly depended upon firm handshakes and looking their clients directly in the eye — to build client trust through a tiny camera lens. Here's a Q&A with GCs to discuss what matters most to their companies when hiring outside counsel.
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Marketing The Law Firm
How Do Business Development Efforts In High-Performing Law Firms Differ?
Meghan Frank
As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
Read More ›
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Marketing The Law Firm
Voice of the Client: What In-House Counsel Need from Outside Counsel As Pandemic Landscapes Shifts
Jennifer Simpson Carr
Responses from GCs on what matters most to their companies when hiring outside counsel.
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Accounting And Financial Planning For Law Firms
Five Critical Elements of Business Development Success
Aaron Y. Strauss
While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
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Marketing The Law Firm
Competitive Intelligence: How Do You Listen When You’re Not In the Room?
Patricia Ellard
Although we understood how important in-person listening was before the pandemic, the background listening was something we used to take for granted. Here are five ways to practice active listening and remain engaged when we can’t be in a physical environment.
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Accounting And Financial Planning For Law Firms
Building Successful Partnerships Requires Collaboration
DeWitt A. Sullivan
Partnerships are relationships, ideally relationships built on trust and a common goal. Successful partnerships require all parties working together — working together to service a client fully, generate revenue and to build a business. This requires openness and coordination.
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