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Technology in Marketing: The Top 10 Law Firm Web Site SEO Best Practices

By Joshua Fruchter

Google or other analytics reports typically show that search engines are a major source of Internet traffic to law firm Web sites (as well as law firm blogs). Usually, the higher up a link to a site is displayed in the search engine results generated by a query (i.e., the higher the site 'ranks'), the more searchers will visit that site. Therefore, a law firm seeking to increase traffic to its Web site should follow 'best practices' when it comes to search engine optimization, or SEO.

According to Wikipedia, SEO is 'the process of improving the volume and quality of traffic to a Web site from search engines via 'natural' search results for targeted keywords.' SEO accomplishes this objective via design and coding techniques that maximize the accessibility of your site content to search engine spiders crawling your site for the purpose of accurately indexing it within the search engine's database.

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