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Marketing the Law FirmLJN NewslettersNewsSections

Developing a Coordinated Corporate Social Responsibility Program

By Elizabeth A. Wall
August 28, 2008

Last month in Marketing The Law Firm, I discussed what a corporate social responsibility (CSR) program entails and how the key to creating a successful CSR program is to establish stakeholder value across the board. This article explains the seven steps to be taken in establishing such a coordinated CSR program.

In order for a firm to make a commitment to a CSR program, it must create a committee; discuss the drivers; set goals; formulate policies; source community partners; implement projects; and measure impact. The law firm's approach to CSR should be reflective of the vision, strategy and organizational culture. Furthermore, a well-designed CSR program is driven from the management committee down. There will be capital expenditures, material costs and general overhead may rise as a result of some of the CSR program initiatives. However, the hope is that with these efforts, the firm is able to attract new clients who will offset the CSR program cost and develop efficiencies.

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