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Keeping Up with Online Brand and Other Related Scams and Frauds

By Richard E. Peirce

There can be little doubt in today's world that the Internet offers new ways to do old things. We can now work more efficiently, conduct financial business, enjoy recreational reading, socialize and perform a host of other tasks ' all online. Yet, this same Internet has provided an almost unguarded playground to allow thieves and other criminals to develop and unleash sophisticated scams and frauds on unsuspecting users.

There is almost an unlimited amount of Internet scams and frauds that are active at any one point, yet because of the nature of the Internet, it is almost impossible for a small business or a consumer to stay up to date. The scammer's arsenal is almost without limitation. He may use a well-known brand or logo to lure the user into an identity theft trap. He may attempt to play off of a recent disaster in an effort to trick the user into making a donation to a fraudulent entity disguised as a legitimate relief organization. Regardless of the tactic and motive, businesses and consumers should always be mindful that scams and frauds can appear in almost any place on the Internet ' from e-mail to social-networking sites.

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