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Social Networking May Pay Off in the End

For all their hype, social-networking Web sites are just glorified directories ' the 21st-Century version of the phone book or the legal directory. But unlike their forebearers, these directories give you far more control, helping you tailor your listing and manage your network in ways no traditional directory ever could. Some people question the value of professional networking sites, given that a critical mass has yet to join them. But to my mind, avoiding social networking until it becomes widespread makes no more sense than waiting to launch a blog until everyone else has one. Would you rather lead the pack or trail behind it?

32 minute readAugust 28, 2008 at 11:20 AM
By
Robert J. Ambrogi
Social Networking May Pay Off in the End

At a recent panel about social networking for lawyers, one participant told of his success with the professional networking site LinkedIn.

Within a few weeks of joining, he had made several fruitful connections, including one with a former classmate who is now the general counsel at a company his firm had courted.

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