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Safeguarding Brands

By Margie Milam
September 29, 2008

It is no surprise that the scale of counterfeit sales the virtual world over is growing exponentially, leaving companies baffled by the lack of solutions and resources available. Indeed, the sale of counterfeit goods has grown into a booming business in an otherwise down economy ' accounting for more than $600 billion annually, according to the International Anti-Counterfeiting Coalition (http://www.iacc.org/).

Experts at MarkMonitor, a company that protects the brands of more than half of the Fortune 100, estimate that $137 billion of fake goods will be sold online this year.

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