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LAW FIRM MARKETING AND DIVERSITY
October 03, 2008
LAW FIRM MARKETING AND DIVERSITY concludes this series. Efforts to overcome a client's mis-understandings of the value diversity brings can be divided into two fundamental approaches. First, understanding the client. You know his/her predilections on a sensitive social issue. Because you know them, you are able to create a marketing message that balances the equation and maintains the relationships on both ends, with him and with other buyers who have very different predilections.Second, and on the other hand, understanding that marketing is all about delivering value. You don't need to convert him philosophically. You need to show why something that's important to you is simultaneously essential to him/her.If all fails because your client or client target are actually sexists or racists … well, to hell with them?
LAW FIRM MARKETING AND DIVERSITY concludes this series. Efforts to overcome a client's mis-understandings of the value diversity brings can be divided into two fundamental approaches. First, understanding the client. You know his/her predilections on a sensitive social issue. Because you know them, you are able to create a marketing message that balances the equation and maintains the relationships on both ends, with him and with other buyers who have very different predilections.Second, and on the other hand, understanding that marketing is all about delivering value. You don't need to convert him philosophically. You need to show why something that's important to you is simultaneously essential to him/her.If all fails because your client or client target are actually sexists or racists … well, to hell with them?
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Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
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The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
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