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Getting Search Engine Optimization Right
On Aug. 13th, a techie blogger named Oilman posted an article entitled, “Shame Shame Shame Findlaw,” accusing the legal behemoth of violating Google's guidelines. Within hours, Findlaw was pilloried by the Search Engine Optimization (“SEO”) blogosphere. Terms like “ethical violations,” “multimillion dollar business models,” “potential lawsuits” and “scamming” were bandied about. Google dropped FindLaw's Page Rank from a 7 to a 5. Popular legal blogger Kevin O'Keefe outlined a course of action for Findlaw, which called for public disclosure, refunds and apologies.
The controversy unveiled Findlaw's SEM Advantage program ' which was essentially an agreement to sell a link from FindLaw.com to a law firm's Web site for up to $2,500 a month for the sole purpose of improving that site's search results. This is in violation of Google's Webmaster Guidelines, which state: “Buying or selling links that pass Page Rank is in violation of Google's Webmaster guidelines and can negatively impact a site's ranking in search results.”
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.