Dealing With Clients Who Think They Know Marketing

There's a wonderful cartoon in which a guy in a business suit is looking over the shoulder of an artist at his canvas. The caption, spoken by the artist, is: 'I used to dabble a bit in accounting, too.' Then there's the guy who said to me: 'If you're smart enough to be a lawyer, then you're smart enough to do your own advertising.' To which I replied: 'Yes that's true. You're also smart enough to'

15 minute read November 03, 2008 at 03:11 PM
By
Bruce W. Marcus
Dealing With Clients Who Think They Know Marketing

There's a wonderful cartoon in which a guy in a business suit is looking over the shoulder of an artist at his canvas. The caption, spoken by the artist, is: 'I used to dabble a bit in accounting, too.'

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