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PRE - CLIENT BUSINESS DEVELOPMENT I.
PRE – CLIENT BUSINESS DEVELOPMENT I.Close communications during any client contact effort, whether pursuing new business or arranging for an in-house presentation, are critical to assess success, analyze and adjust to challenges, and keep on moving. I've often had outside counsel tell me how surprised they were about in-house questions they were unprepared for. And I've also heard from in-house counsel how surprised they were at the absence of communications once an engagement started. So what does work when you are preparing for a legal marketing foray? The following questions should be asked and answered, by you and your colleagues, before you begin pursuing current or recent clients. * How do you define the current relationship? * What is client's satisfaction level with your work? Can you be sure? * Who are the contact points in your firm that have contacts at the clients? And have you gathered their information and strategies?More next column.
PRE – CLIENT BUSINESS DEVELOPMENT I.Close communications during any client contact effort, whether pursuing new business or arranging for an in-house presentation, are critical to assess success, analyze and adjust to challenges, and keep on moving. I've often had outside counsel tell me how surprised they were about in-house questions they were unprepared for. And I've also heard from in-house counsel how surprised they were at the absence of communications once an engagement started. So what does work when you are preparing for a legal marketing foray? The following questions should be asked and answered, by you and your colleagues, before you begin pursuing current or recent clients. * How do you define the current relationship? * What is client's satisfaction level with your work? Can you be sure? * Who are the contact points in your firm that have contacts at the clients? And have you gathered their information and strategies?More next column.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.