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Career Journal: Greater Impact -- Deciding Between an In-House or a Freelance Marketing Role

By Michael DeCosta

With the average tenure of a law firm Chief Marketing Officer hovering around three years, business development and marketing executives might wonder if the profession offers a healthy career platform for them long term. Often, those 36 months can be filled with false starts, strategic redirection, and an ample dose of angst to go with it. The temptation to go it alone and consult back to the industry can be strong. In the past, I have sympathized with those in in-house roles who have contemplated such a career change. I have encouraged them in a previous column to “hang a shingle” if they are so inclined. Consulting certainly has its merits. Often, it means greater income, increased flexibility, and certainly it can offer an inoculation from the political affray that comes with a firm role.

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