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Determining an e-Mail Management Strategy

By L. Keith Lipman
December 22, 2008

On an average day in 2008, 785 million people sent 25 billion person-to-person business e-mails worldwide, according to analyst firm IDC. (See, IDC, Worldwide E-mail Usage 2007-2011 Forecast: Resurgence of Spam Takes Its Toll, Doc #206038, March 2007.) In this tumult, information technology professionals are struggling to define the right approach to managing e-mail within their firms. In fact, in the International Legal Technology Association's 2008 Technology Survey, managing e-mail was rated as the most daunting technology issue facing organizations.

Legal IT professionals are challenged with finding the most efficient and appropriate e-mail management model while considering the rising cost of e-discovery and ethical issues surrounding e-mail retention. Against this demanding backdrop, firms must determine which of three potential e-mail management strategies to employ: passive, active or a combination of the two. Passive management utilizes e-mail archiving technologies, while active management is the actual classification of e-mail around a specific matter or project. Deciding which strategy to employ is dependent on two business factors: collaboration and risk management.

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