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Reputation and the Business Network

By Nir Kossovsky and Jorge M. Torres
December 22, 2008

It's been a bad few months for almost any business sector where managing reputational risks is important. The headlines were grabbed by ailing financial services firms with the death of Lehman Brothers and the Congressional bailout of the financial industry and (as of press time) the proposed bailout of the automobile industry leading the news. But firms operating in other sectors of the economy have also suffered from reputation-impairing scandals. Firms in the food, pharmaceutical, and legal services sectors have recently experienced crises that have arisen from failures to manage the inherent risks of their business networks.

Business Networks

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