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What the Obama Campaign Can Teach Us About Marketing

If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing. An analysis of the first Clinton campaign for the presidency, with James Carville's core message of '<I>It's the economy, stupid</I>,' made that point very clearly. It was a classic case of <I>positioning</I>. But even that battle was merely a prelude to the campaign that elected Barack Obama ' which was, as well, an inspiring use of positioning.

21 minute read January 15, 2009 at 09:53 AM
By
Bruce W. Marcus
What the Obama Campaign Can Teach Us About Marketing

If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing.

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