If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing.
What the Obama Campaign Can Teach Us About Marketing
If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing. An analysis of the first Clinton campaign for the presidency, with James Carville's core message of '<I>It's the economy, stupid</I>,' made that point very clearly. It was a classic case of <I>positioning</I>. But even that battle was merely a prelude to the campaign that elected Barack Obama ' which was, as well, an inspiring use of positioning.
By
Bruce W. MarcusThis premium content is locked for LawJournalNewsletters subscribers only
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