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Dual Franchise Co-Branding: A Cautionary Tale

By Lisa C. Sigman
January 29, 2009

With the state of the economy, even a strong business like the franchise industry is feeling the proverbial pinch. While still growing and enjoying measures of success, franchisors are dealing with fewer leads and fewer sales of franchises. In such times, franchisors may look to alternative means to increase sales volume while reducing expenses. One alternative franchisors may begin to consider is co-branding.

Co-Branding

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