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News Briefs

By ALM Staff | Law Journal Newsletters |
January 29, 2009

FTC Proposes New Rules for Endorsements, Testimonials

The Federal Trade Commission (“FTC”) has issued proposed changes to its advertising guides (“Guides”) regarding the use of endorsements and testimonials. The Federal Register notice about the proposed Guides can be found at (http://www.ftc.gov/os/fedreg/2008/november/081128guidesconcerningtheuseofendorsementsandtestimonials.pdf). The deadline for commenting on the proposed Guides is March 2.

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