Winning Against an Equal Marketing Opponent
Picture this.
A narrow foot bridge across a great chasm, wide enough for only one person at a time to pass.
Cut 'Em Off At the Impasse
In legal marketing, we are now like two men on a bridge. We are all equally armed, with the same professional skills (or an inability to project superior professional skill), and most significantly, with the same marketing tools. The seminars. The articles. The brochures. The networking. The Web site. The press release. Who wins the competitive battle, then?
By
Law.com Staff
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