Cut 'Em Off At the Impasse

In legal marketing, we are now like two men on a bridge. We are all equally armed, with the same professional skills (or an inability to project superior professional skill), and most significantly, with the same marketing tools. The seminars. The articles. The brochures. The networking. The Web site. The press release. Who wins the competitive battle, then?

3 minute read February 09, 2009 at 09:16 AM
By
Law.com Staff
Cut 'Em Off At the Impasse

Winning Against an Equal Marketing Opponent

Picture this.

A narrow foot bridge across a great chasm, wide enough for only one person at a time to pass.

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