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Law Firms and Social Networking

By Paula Campbell

When today's firms want to recruit new attorneys, obtain new clients, publicize successful representations, take surveys for marketing insight, or simply perform research, most are turning (some exclusively) to the Internet. Along with the viral popularity of social networking Web sites (one of these sites is the fourth most-trafficked Web site in the world), legal blogs, collaboration sites, and informal online education options comes the vulnerability of some risk.

While firms have developed formal guidelines that cover items published by attorneys, do those guidelines also cover staff and non-legal positions at the firm? Does the policy include a detailed list of media types? When was the last time that the media list was updated? Best to check with human resources to verify that the policy relates to all and that it is, in fact, in place.

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