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Media & Communications Corner: Upgrade Your Communications Tools for Free

By Nicholas Gaffney

While law firm IT spending frequently flattens out in tough economic times, that doesn't mean you or your colleagues have to restrict yourselves to using the same technology. A host of free Web applications are surprisingly effective in helping law firms from solo practitioners to large firm in-house PR and marketing staff, stay on top of the game. The trick is knowing which tools out there are worth your time. Here are the applications that made our top 24 list.

1. Google Alerts http://www.google.com/alerts?hl=en&gl=us is invaluable to the PR professional ' and a snap to use. Enter key words you want searched on a regular basis to receive e-mail updates of the latest Google results based on your choice of query or topic. You can customize the content you want searched, i.e., news, video, Web, blogs or groups, as well as the frequency of the delivery. Use it to monitor a developing news story or keep current on a competitor or industry.

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