When I get to the bottom I go back to the top of the slide,
Where I stop and I turn and then I go for a ride,
Avoiding e-Conomic Insanity When Business Rebounds
For e-commerce firms and businesses generally, the ability to maintain a turnaround will be affected by decisions made now, in the depth of the recession. Today, as they struggle to preserve cash flow and stay current on obligations to lenders, landlords and vendors, the helmspeople of too many firms have come to regret decisions they made with hope in their heart for a booming economy 'yet forgot and may still forget to plan prudently for the rebound. Ever more so than before, today's "big deal' may become the liability that leads to tomorrow's bankruptcy filing.
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