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Is Your e-Communication Being Read?

By Nancy Roberts Linder

Any way you look at it, e-communication gives you and your firm exposure in an existing or potential client market:

  • Producing an e-newsletter provides your firm with an opportunity to educate clients, prospective clients and referral sources about legal issues, trends and changes in the law.
  • Using an e-newsletter also gives you a legitimate reason to contact individuals, whether they be your clients, prospects or referral sources.

However, unlike other communication delivery methods, e-communication is the one place a law firm can actually see specific results ' from who received the communication, to whether that person actually viewed the e-mail or forwarded it on to someone else.

Use an e-Mail Campaign Service

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