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Technology in Marketing: The Top 10 E-mail Newsletter Design Best Practices

By Joshua Fruchter

If your law firm is distributing e-mail newsletters to clients, it's not enough to just click “send.” To ensure that you are maximizing the experience of your subscribers, and thereby promoting loyal readership, you need to consider “best practices” in e-mail design.

Probably one of the most important “environmental” factors driving e-mail design nowadays is the reality that a sizeable percentage of subscribers may be using e-mail applications with image blocking “on.” When image blocking in an e-mail application is “on,” subscribers see red “X's” where your graphics would have otherwise displayed. In order for graphics in your e-mail to display, readers need to turn image blocking “off.”

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