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WHY NOT COLLABORATE?
April 08, 2009
WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such as writing an article or presenting at a seminar? More than likely, you can draw new ideas and trade information from each other. It is an approach often used by business development consultants.You might also be surprised at how many specialty boutiques and consultants are willing to partner with you to collectively raise exposure and put them in front of the very same clients you seek — all without any direct competition.If the relationship works, then why not offer your partners as an added value? Everyone is looking for ways to get more for their money. If you can provide your potential client with a better comprehensive package than your competitors, you increase your chances of winning the engagement and demonstrating your legal sales skills.
WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such as writing an article or presenting at a seminar? More than likely, you can draw new ideas and trade information from each other. It is an approach often used by business development consultants.You might also be surprised at how many specialty boutiques and consultants are willing to partner with you to collectively raise exposure and put them in front of the very same clients you seek — all without any direct competition.If the relationship works, then why not offer your partners as an added value? Everyone is looking for ways to get more for their money. If you can provide your potential client with a better comprehensive package than your competitors, you increase your chances of winning the engagement and demonstrating your legal sales skills.
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