Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
RED ZONE PURGATORY - LEGAL SALES
April 21, 2009
RED ZONE PURGATORY – How to Navigate Through the Netherworld of Legal SalesThere is a time – perhaps only a split second – between when your firm and a prospective client are engaged in a tete a tete about what to do next on a project or potential engagement. It is that moment that lies between what you and your client decide to do next and the RED ZONE. And whether the time purgatory lasts for a moment or several weeks or months, what you do during that time will determine how you fare on the other side.Before you attempt the next step, ask yourself a few questions:* Have you listened more than you've talked? Are your ideas and solutions meshing with their problems?* Have you asked questions that show what you've learned from the prospect?* Have you been sensitive to non-verbal clues?* Have you closed??? There must be a close at every interaction – this is key in all your business development and attorney marketing efforts.
RED ZONE PURGATORY – How to Navigate Through the Netherworld of Legal SalesThere is a time – perhaps only a split second – between when your firm and a prospective client are engaged in a tete a tete about what to do next on a project or potential engagement. It is that moment that lies between what you and your client decide to do next and the RED ZONE. And whether the time purgatory lasts for a moment or several weeks or months, what you do during that time will determine how you fare on the other side.Before you attempt the next step, ask yourself a few questions:* Have you listened more than you've talked? Are your ideas and solutions meshing with their problems?* Have you asked questions that show what you've learned from the prospect?* Have you been sensitive to non-verbal clues?* Have you closed??? There must be a close at every interaction – this is key in all your business development and attorney marketing efforts.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.