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For Whom the Bell Tolls

By Chris Gardephe
April 27, 2009

Well, perhaps that's a bit dramatic, but no reasonable insider can deny that we face a new reality when it comes to associate relations and development. We are now firmly on the edge of a great “reset.” Many commentators predict that rising associate salaries, special bonuses and lavish summer programs will soon be distant memories. As with many things affected by the sudden downturn in the economy, firms and associates have had to adjust their priorities rapidly. Most firms find themselves needing to cut costs and react to clients who have been hard hit financially. In this climate of uncertainty, the impetus will be on associates to self-motivate, focus on learning the craft and think deeply about what they really want from their careers. But what are those of us committed to developing the careers of associates to do? Rise to the occasion, of course, and continue to advocate that firms take a forward looking position when it comes to associate development and morale. I am pleased to say that our Executive Committee strongly supports this approach in words and deeds, but not all firms currently are heading in the same direction.

In this environment, firms should consider allocating available resources to implement the following initiatives (or further develop them, as the case may be):

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