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ATTORNEY MARKETING IN THE CURRENT ECONOMY

ATTORNEY MARKETING IN THE CURRENT ECONOMY – There's a big theme underlying current legal business headlines. And the underlying question is can large firms ever again support the notorious salary structures and leverage strategies of the past?My own experience confirms that mid-and smaller law firms clearly sense a chance to really thrive in this environment. For corporate and agency clients meeting with legal sales teams, the big firm “safety sell” may be neutralized as clients learn from experience that their crown jewels are guarded equally well by top regional firms.

ATTORNEY MARKETING IN THE CURRENT ECONOMY – There's a big theme underlying current legal business headlines. And the underlying question is can large firms ever again support the notorious salary structures and leverage strategies of the past?My own experience confirms that mid-and smaller law firms clearly sense a chance to really thrive in this environment. For corporate and agency clients meeting with legal sales teams, the big firm “safety sell” may be neutralized as clients learn from experience that their crown jewels are guarded equally well by top regional firms.

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