Milwaukee Symphony Ticket Revenues Subject to Taxes

But the court of appeals explained: “The commission considered extensive evidence, including: MSO's prior and current mission statements, its federal and state income tax status, its financial operations and business plan, the number and types of concerts performed each year, the audiences who attended the various types of concerts, advertising and marketing, formal surveys of concertgoers elsewhere and informal surveys and comments of MSO concert attendees. The commission's conclusion that the concert performances were primarily entertainment is a reasonable one based on the record. The commission recognized that learning and an aesthetic experience was a component of attending the concerts for many, that the music was artistically excellent, and that MSO's current mission statement and certain activities were directed at educating the public on the music so as to develop greater appreciation of it. However, there was also much evidence that MSO and the attendees viewed the concerts as a form of entertainment and the commission was reasonably persuaded that this was the primary characteristic of the event-from the audiences' standpoint, from the marketing and advertising of MSO, and from the nature of the concerts themselves.